For this summer, Tiger of Sweden takes inspiration in the eclectic universe of cities; in which we live without paying much attention to their charm. Tiger found an overflowing source of inspiration from these dramatic urban settings. The color palette comes from the night, with a focus on the black and white with shades of grey. This refers to the urban landscape with its dark and monochrome colors. To break this continuity, tints of petrol and rust are seen throughout the collection. The prints create a link with graffiti’s and street-art to bring some radiant touches to this urban theme.
«A Different Cut», the philosophy of Tiger of Sweden continues to dominate the silhouette with its sharp and strong lines. The blazers are cut short with slim-cut trousers. A slight trend of the oversized and elongated silhouette has been introduced.
For the Tiger women’s collection an ideology a little bit different was chosen with a combined clean and pure aesthetic while keeping in mind a minimalistic Asian approach. This results in simplicity and looser volumes. The silhouette of Tiger woman evolves with its straight lines and sculptural forms. Once again, prints were inspired from street-art that add a touch of colors for a joyful spirit.